Onyx Coffee
A hypothetical digital campaign for Onyx Coffee, based out of Northwest Arkansas.
What’s the Idea?
A campaign made for Onyx to increase existing user coffee subscriptions. This campaign also aims to make new users aware of the brand, specifically those who love coffee or tea and is looking to try a new brand.
Display Ad Mockups
The campaign would include display ads strategically placed in ad spots on the web. They would utilize SEO terms associated with coffee, tea, and others related to coffee shops.
An email marketing campaign was made to increase subscriptions and overall promote their products more.
Email Marketing Mockup
The image to the right is a mockup of the email subscription that users would see. This would be sent to those who have created an Onyx account, bought subscriptions for tea/coffee, and those subscribed to the newsletter.
There are CTA buttons like “Subscribe now”
This would be segmented to make it easier for coffee and tea lovers to separate Onyx’s products.
