Let’s be honest, figuring out dinner is a chore. Trader Joe’s wants to help make your mealtime a game you want to play.
Introducing “Cards Against Joe” a spin on the classic party game for horrible people. Learn all about Trader Joe’s… after hours.
To get consumer excited about “Cards Against Joe" we will place billboard advertisements and interactive bus ads that display a red card along with three answer options that consumers can pick. This will generate buzz for the game while also offering the chance to play at certain bus stops.
